Showing posts from:2015

Social Media and Your Orthodontic Practice: Getting Started

Facebook. Twitter. Instagram. Pinterest. YouTube. LinkedIn. Tumblr. Snapchat. These days, it can be hard to keep up with what new and popular social media channels are out there. When it comes to knowing how to navigate them from a business perspective for your orthodontic practice, it can get even more confusing! How do you really […]

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Are You Marketing Your Value as an Orthodontist?

The American Association of Orthodontists has made a big advertising and PR push over the past couple of years to educate consumers about the value of visiting an orthodontist rather than just a general dentist for orthodontic treatment. These “My Life My Smile” ads have flooded radio, TV, internet, and print ads recently, and most […]

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Selling the Dream with Reality: Marketing with Orthodontic Financing

Practically everyone knows that braces can give them a perfectly straight smile, and most people would admit that they’d like a straighter smile if they don’t have one already. The reason why more people don’t have braces even if they want a straight smile? Cost. For a lot of people, the only thing they think […]

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The Power of Word of Mouth Marketing for Orthodontists

Word of mouth marketing has evolved quite a bit in the past few decades, and today it doesn’t just refer to people talking face-to-face. Rather, word of mouth marketing oftentimes takes place on social media as more and more people use that as their preferred way to communicate. But however it happens, word of mouth […]

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How Proper Office Staff Training Can Help Convert First Time Callers to New Patients

When you have an orthodontic practice, converting new callers into new patients is the livelihood of your office. This is particularly important for orthodontic offices in geographic areas with lots of competition. The following are tips to help you turn first-time callers into new patients. Flexible but Urgent When prospective patients call, your office staff […]

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5 Things Every New Orthodontist Should Be Doing With Their Practice Right Now

Top Five Tips

Building a successful orthodontic practice is about more than straightening teeth. While having good credentials and proven skills is certainly important, such proficiency alone will not guarantee success. After all, orthodontics may be an elite specialty that requires extensive training and schooling, but a successful practice is just like any other business. It requires smart […]

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Marketing Consistency

marketing consistency is key

Good or bad, a marketing piece or campaign may need to be seen more than once. Like most things in life, finding the right balance of consistency is often a facet of effectiveness. While getting it right the first time is ideal, and a realistic endeavor, many potential patients will need some convincing. As you […]

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Effective and Efficient Marketing

effective and efficient marketing

We will make your practice’s direct mailing effective and efficient. Sounds great right? But what’s the difference? While effective and efficient seem rather synonymous, they realistically have very different meanings—especially for your orthodontic practice. The Difference Correctly understanding the difference between effective and efficient in business and marketing situations is critical for long-term success. Effectivity […]

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Scheduling Matters

scheduling your dental marketing

The summer months may have given your patients some added flexibility in terms of appointment times and scheduling. What happens come fall, back to school, and more demanding schedules? As you, and your staff begin to project business and your own work load this fall and winter, think about successfully optimizing your scheduling and office […]

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Nepal Earthquake Donation Drive Update

At, we treat our team like family. Recently, we had the opportunity to come together as a company to help two of our employees during a natural disaster. Two of our best IT professionals, Niraj Aryal and Chiran Subedi (pictured on the right), were impacted by the earthquake in Nepal. Both are natives of Nepal and […]

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