After your first successful postcard campaign, you are ready to handle more customers. As these new customers come through your doors and into your exam rooms, they will have already done quite a bit of observing and mental note taking. Customer service is an important element of any business, especially a service-based business such as […]
Read More »Most successful orthodontic marketing is done across multiple platforms: Social media, direct mailing campaigns, and online marketing strategies to name a few. As you navigate your orthodontic marketing options, remember some of these critical factors. Your Practice’s Story As you begin or revamp your practice’s marketing campaign, consider key messages. Your practice has a specific […]
Read More »Although external marketing is a staple of any successful orthodontic practice in generating more calls and starts to the office, current patient referrals should always be the number one source for new patients. That means your taking care of the people you have and they are willing to let others know about you and typically […]
Read More »While competition in orthodontics is at an all-time high, Americans’ attention spans are at an all-time low – down from 12 seconds in 2000 to 8 seconds in 2013. Your opportunity to catch the attention of your potential patients just got even shorter. Joseph McCormack, Marketer and Author of Brief: Making a Bigger Impact by […]
Read More »OrthodonticMarketing.net was recently featured in the April 2015 issue of Orthotown Magazine, a professional magazine for the orthodontic community. Orthotown was created and is curated by orthodontic specialists, so we were thrilled to be able to share our insights and discuss industry trends with the orthodontic community. Aaron R. Boone, director of OrthodonticMarketing.net, was interviewed […]
Read More »The numbers show that, on average, a new customer can add $4,000 worth of revenue to your business as a patient. Those same numbers also show that 80% of potential customers call your business to become new patients. While you may get plenty of revenue-driving work done during regular business hours, think of all the […]
Read More »At least, it can be this challenging if you are working with anyone other than the team at OrthodonticMarketing.net. We are here to tell you that we can genuinely promise you that we offer the cheapest, most effective and completely painless methods for marketing in orthodontics. We don’t mean to be boastful when we inform you […]
Read More »Orthodontic advertising can be challenging because even though many people need orthodontic treatment, many can’t afford it or won’t prioritize it. So what can OrthodonticMarketing.net offer to overcome this orthodontic advertising challenge? How can we do any better than another direct mail company? Firstly, the postcards we create for our clients are more attractive than […]
Read More »The numbers show that, on average, a single new orthodontic patient will add $5,000 worth of revenue to your practice. The same numbers show that 80% of potential orthodontic patients will initially contact an office with a telephone call over other scheduling methods. As you can see, that makes every phone call to your practice very valuable. While the majority of […]
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