OrthodonticMarketing.net Blog

Secrets to a Successful Marketing Campaign for Orthodontists

If you’re an orthodontist, you’ll need to implement a number of marketing procedures in order to attract new patients throughout the year. Since the process isn’t easy, most marketers rely on the data that they gather after each campaign is complete. If you need reliable results, you must learn the secret techniques that advertisers use […]

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10 Good Reasons You Should Get Braces Today

Do you think about correcting your smile, but feel like you are too old? Well, push that doubt right out of your mind! Adult braces are becoming more common and more affordable than ever before. Check out our infographic below to discover the “10 Good Reasons You Should Get Braces Today.” Share this Infographic On […]

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7 Things Patients Are Looking for in an Orthodontist

Due to earlier detection and advances in CAD/CAM 3D imaging technology, the number of patients seeking care from an orthodontist has grown exponentially over the past 20 years. Even if your practice had some of the best orthodontists in the world, if you are not advertising the right information these patients are looking for, you […]

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Orthotown Magazine Feature – June 2016

OrthodonticMarketing.net has recently been featured in the June 2016 issue of Orthotown Magazine, a publication for the professional orthodontic community. Orthotown was created for and is curated by orthodontic specialists, so we were happy to be able to share our insights and discuss industry trends with the orthodontic community. Did you know that studies have […]

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5 Creative Marketing Tips for Orthodontic Practices

Effective marketing strategies can make or break your orthodontic practice. With these 5 creative marketing tricks, your practice can grow and prosper. At your orthodontic practice, the marketing strategies you have in place can be the difference between a successful, growing business and a stagnant, idle business. Like many medical professionals, however, the idea of […]

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What Does Your Logo Say About Your Practice?

Logos convey everything there is to know about your orthodontic practice. Keep reading to find out if your logo is saying the right things about you to your potential patients. I Am a Professional When an amateur designs a logo, it looks cheap and gives the impression that your practice isn’t making much of a […]

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3 Things You Can Do Today To Improve Marketing For Your Practice

Whether yours is a new orthodontic practice or an older one that is trying to bring in new patients, marketing can be stressful. Stress can intensify when it comes to marketing for a specific business such as your orthodontic practice since you have such a specific target audience. Remember, though, that while you have a […]

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How Creating Patient Personas Can Help Orthodontic Marketing Efforts

As an orthodontist, you interact with people every day. Many of your patients are children, and you get to witness them grow into well-adjusted adults with well-adjusted smiles. You also get to know their parents, and in many ways, you get a unique view into their hopes, dreams, and fears. Did you know that you […]

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3 Tips for Tracking the Success and Impact of Your Orthodontic Marketing

Marketing an orthodontic practice isn’t cheap, and you want to know that you are making a good return on your investment. Yet that’s often easier said than done: how can you be sure that your orthodontic marketing is translating into actual profits? Tracking the impact of your marketing is a necessary part of running a […]

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Boost Your Marketing Materials with DIY Professional-Quality Before and After Photos

Every patient who gets braces spends a lot of time imagining what their new smile will look like when they are finally off. The “after” element is perhaps the most crucial part of orthodontia, and it’s something that you should certainly take into account with your marketing materials. With the content and the images you […]

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