If you’re an orthodontist, you’ll need to implement a number of marketing procedures in order to attract new patients throughout the year. Since the process isn’t easy, most marketers rely on the data that they gather after each campaign is complete. If you need reliable results, you must learn the secret techniques that advertisers use […]

Due to earlier detection and advances in CAD/CAM 3D imaging technology, the number of patients seeking care from an orthodontist has grown exponentially over the past 20 years. Even if your practice had some of the best orthodontists in the world, if you are not advertising the right information these patients are looking for, you […]

The numbers show that, on average, a new customer can add $4,000 worth of revenue to your business as a patient. Those same numbers also show that 80% of potential customers call your business to become new patients. While you may get plenty of revenue-driving work done during regular business  hours, think of all the […]

The numbers show that, on average, a single new orthodontic patient will add $5,000 worth of revenue to your practice. The same numbers show that  80% of potential orthodontic patients will initially contact an office with a telephone call over other scheduling methods. As you can see, that makes every phone call to your practice very valuable. While the majority of […]