Due to earlier detection and advances in CAD/CAM 3D imaging technology, the number of patients seeking care from an orthodontist has grown exponentially over the past 20 years. Even if your practice had some of the best orthodontists in the world, if you are not advertising the right information these patients are looking for, you […]

Effective marketing strategies can make or break your orthodontic practice. With these 5 creative marketing tricks, your practice can grow and prosper. At your orthodontic practice, the marketing strategies you have in place can be the difference between a successful, growing business and a stagnant, idle business. Like many medical professionals, however, the idea of […]

Logos convey everything there is to know about your orthodontic practice. Keep reading to find out if your logo is saying the right things about you to your potential patients. I Am a Professional When an amateur designs a logo, it looks cheap and gives the impression that your practice isn’t making much of a […]

Whether yours is a new orthodontic practice or an older one that is trying to bring in new patients, marketing can be stressful. Stress can intensify when it comes to marketing for a specific business such as your orthodontic practice since you have such a specific target audience. Remember, though, that while you have a […]

As an orthodontist, you interact with people every day. Many of your patients are children, and you get to witness them grow into well-adjusted adults with well-adjusted smiles. You also get to know their parents, and in many ways, you get a unique view into their hopes, dreams, and fears. Did you know that you […]

As an orthodontist, it’s likely that a large majority of your patient base falls between the ages of 8 to 16 years old. After all, one of the most effective times to complete orthodontic work is while the teeth are still changing throughout childhood and teenage years. But even though you have a large number […]

In an earlier post, we talked about getting started with social media for your orthodontic practice. The next step, after you’ve chosen which social media channels to utilize and have set up your accounts, is to start using them! Many practices create these accounts with good intentions, but they never really leverage them in a […]

Referral marketing is the lifeblood of any successful orthodontic practice. Like other dental specialists, your relationship with your current patients typically only lasts as long as their treatment does, and your practice relies on a constant inflow of new patients to remain profitable. Local dentists play a big role in this by referring patients to […]

Facebook. Twitter. Instagram. Pinterest. YouTube. LinkedIn. Tumblr. Snapchat. These days, it can be hard to keep up with what new and popular social media channels are out there. When it comes to knowing how to navigate them from a business perspective for your orthodontic practice, it can get even more confusing! How do you really […]

The American Association of Orthodontists has made a big advertising and PR push over the past couple of years to educate consumers about the value of visiting an orthodontist rather than just a general dentist for orthodontic treatment. These “My Life My Smile” ads have flooded radio, TV, internet, and print ads recently, and most […]