Practically everyone knows that braces can give them a perfectly straight smile, and most people would admit that they’d like a straighter smile if they don’t have one already. The reason why more people don’t have braces even if they want a straight smile? Cost. For a lot of people, the only thing they think […]

Word of mouth marketing has evolved quite a bit in the past few decades, and today it doesn’t just refer to people talking face-to-face. Rather, word of mouth marketing oftentimes takes place on social media as more and more people use that as their preferred way to communicate. But however it happens, word of mouth […]

Building a successful orthodontic practice is about more than straightening teeth. While having good credentials and proven skills is certainly important, such proficiency alone will not guarantee success. After all, orthodontics may be an elite specialty that requires extensive training and schooling, but a successful practice is just like any other business. It requires smart […]

Good or bad, a marketing piece or campaign may need to be seen more than once. Like most things in life, finding the right balance of consistency is often a facet of effectiveness. While getting it right the first time is ideal, and a realistic endeavor, many potential patients will need some convincing. As you […]

We will make your practice’s direct mailing effective and efficient. Sounds great right? But what’s the difference? While effective and efficient seem rather synonymous, they realistically have very different meanings—especially for your orthodontic practice. The Difference Correctly understanding the difference between effective and efficient in business and marketing situations is critical for long-term success. Effectivity […]

The summer months may have given your patients some added flexibility in terms of appointment times and scheduling. What happens come fall, back to school, and more demanding schedules? As you, and your staff begin to project business and your own work load this fall and winter, think about successfully optimizing your scheduling and office […]