Showing posts from: June 2015

Patient Loyalty Strategies for Orthodontists

Although external marketing is a staple of any successful orthodontic practice in generating more calls and starts to the office, current patient referrals should always be the number one source for new patients. That means your taking care of the people you have and they are willing to let others know about you and typically […]

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How Postcard Marketing Fits the Niche

While competition in orthodontics is at an all-time high, Americans’ attention spans are at an all-time low – down from 12 seconds in 2000 to 8 seconds in 2013. Your opportunity to catch the attention of your potential patients just got even shorter. Joseph McCormack, Marketer and Author of Brief: Making a Bigger Impact by […]

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