After your first successful postcard campaign, you are ready to handle more customers. As these new customers come through your doors and into your exam rooms, they will have already done quite a bit of observing and mental note taking. Customer service is an important element of any business, especially a service-based business such as […]

Most successful orthodontic marketing is done across multiple platforms: Social media, direct mailing campaigns, and online marketing strategies to name a few. As you navigate your orthodontic marketing options, remember some of these critical factors. Your Practice’s Story As you begin or revamp your practice’s marketing campaign, consider key messages. Your practice has a specific […]