Showing posts from: September 2015

Marketing Consistency

marketing consistency is key

Good or bad, a marketing piece or campaign may need to be seen more than once. Like most things in life, finding the right balance of consistency is often a facet of effectiveness. While getting it right the first time is ideal, and a realistic endeavor, many potential patients will need some convincing. As you […]

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Effective and Efficient Marketing

effective and efficient marketing

We will make your practice’s direct mailing effective and efficient. Sounds great right? But what’s the difference? While effective and efficient seem rather synonymous, they realistically have very different meanings—especially for your orthodontic practice. The Difference Correctly understanding the difference between effective and efficient in business and marketing situations is critical for long-term success. Effectivity […]

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Scheduling Matters

scheduling your dental marketing

The summer months may have given your patients some added flexibility in terms of appointment times and scheduling. What happens come fall, back to school, and more demanding schedules? As you, and your staff begin to project business and your own work load this fall and winter, think about successfully optimizing your scheduling and office […]

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Nepal Earthquake Donation Drive Update

At, we treat our team like family. Recently, we had the opportunity to come together as a company to help two of our employees during a natural disaster. Two of our best IT professionals, Niraj Aryal and Chiran Subedi (pictured on the right), were impacted by the earthquake in Nepal. Both are natives of Nepal and […]

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