Showing posts from: April 2016

How Creating Patient Personas Can Help Orthodontic Marketing Efforts

As an orthodontist, you interact with people every day. Many of your patients are children, and you get to witness them grow into well-adjusted adults with well-adjusted smiles. You also get to know their parents, and in many ways, you get a unique view into their hopes, dreams, and fears. Did you know that you […]

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3 Tips for Tracking the Success and Impact of Your Orthodontic Marketing

Marketing an orthodontic practice isn’t cheap, and you want to know that you are making a good return on your investment. Yet that’s often easier said than done: how can you be sure that your orthodontic marketing is translating into actual profits? Tracking the impact of your marketing is a necessary part of running a […]

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