As an orthodontist, you interact with people every day. Many of your patients are children, and you get to witness them grow into well-adjusted adults with well-adjusted smiles. You also get to know their parents, and in many ways, you get a unique view into their hopes, dreams, and fears. Did you know that you […]

Marketing an orthodontic practice isn’t cheap, and you want to know that you are making a good return on your investment. Yet that’s often easier said than done: how can you be sure that your orthodontic marketing is translating into actual profits? Tracking the impact of your marketing is a necessary part of running a […]