OrthodonticMarketing.net was recently featured in the April 2015 issue of Orthotown Magazine, a professional magazine for the orthodontic community. Orthotown was created and is curated by orthodontic specialists, so we were thrilled to be able to share our insights and discuss industry trends with the orthodontic community.

Aaron R. Boone, director of OrthodonticMarketing.net, was interviewed for the article. In the article, he shared the history of our company, what drives our passion, why direct mail is still effective, and what sets us apart from our competitors.

Here are some of the highlights from the interview. Be sure to head over to Orthotown Magazine to read the full feature.

How did OrthodonticMarketing.net get its start?

I guess the best answer would be that it evolved over time, based on data and results. There is a saying in sports: “Stats don’t lie.” The stats were telling us that our program works exceptionally well for orthodontic practices.

Over the last five years, our sister company has successfully partnered with thousands of orthodontic, dental and pediatric offices across the country. As we mailed and then tracked the results of tens of millions of mailed postcards, the results for our orthodontic offices were off the charts.

[. . .] It quickly became apparent that we needed a company that was exclusively dedicated to orthodontists, because the industry, practice, and target patient are unlike any of the others.

What is your passion in orthodontics?

Helping people. We want to be involved in something that allows people to truly love who they are and what they represent. Orthodontists are all about that! We figure that the way to help the most people is to help those who work on the front lines in orthodontics. We love people who are smart enough and gutsy enough to run their own business. We are about helping orthodontists thrive as they pursue their practices’ goals and objectives.

Are postcards really that effective?

They certainly can be! It all depends on how you do it. The way we do it (at a bare minimum) will double your money 95.7 percent of the time. Our program, on average, produces a 644 percent return on investment! We know, because we are a bit fanatical when it comes to tracking. The fact is, no matter what the latest fad—like social media, currently—direct mail has always worked. Frankly, the more people who chase the fads, the better it works.

What sets you apart from other marketing firms or direct mail providers?

The reality is that we have little to nothing in common with print shops, nor the majority of marketing firms out there, as very few are exclusive to the industry. It’s almost impossible to find one that will stand behind its program with any guarantee of results. Our business model is different and simple—do one thing (direct mail) for one industry (orthodontists) and do it ridiculously better than anyone else.

Read the full interview here.

Thanks again to Orthotown Magazine for featuring us in April’s issue!