1. Poor marketing efforts.

Simply put, orthodontists could benefit from more marketing. Many practices rely on referrals alone to generate new patients. However, with the rising number of dentists offering orthodontic services, it’s critical for orthodontic practices to do more marketing when trying to acquire and retain new patients. Data-driven direct mail campaigns are a great way to target the right patients near your practice.

2. Poor staff performance.

Your staff is your first line of defense when it comes to getting new patients. This is why staff training should be an important part of your practice. The last thing you want to do is spend money and effort to get new patients to reach out to you, only for them to have a bad customer service experience at the front desk. We take the time to listen to calls made to your practice and give your staff meaningful feedback that can be used to enhance the level of service that you provide to your patients.

3. Poor branding/education

As we mentioned before, the number of dental offices offering orthodontic services is rising and you need to educate potential patients on what makes your services different. We recommend including information about your credentials, office and procedures on your marketing materials. Improving your brand and educating your potential customers will not only increase new patients, but will also have an impact on your referrals as well.