Showing posts from:2016

7 Things Patients Are Looking for in an Orthodontist

Due to earlier detection and advances in CAD/CAM 3D imaging technology, the number of patients seeking care from an orthodontist has grown exponentially over the past 20 years. Even if your practice had some of the best orthodontists in the world, if you are not advertising the right information these patients are looking for, you […]

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5 Creative Marketing Tips for Orthodontic Practices

Effective marketing strategies can make or break your orthodontic practice. With these 5 creative marketing tricks, your practice can grow and prosper. At your orthodontic practice, the marketing strategies you have in place can be the difference between a successful, growing business and a stagnant, idle business. Like many medical professionals, however, the idea of […]

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What Does Your Logo Say About Your Practice?

Logos convey everything there is to know about your orthodontic practice. Keep reading to find out if your logo is saying the right things about you to your potential patients. I Am a Professional When an amateur designs a logo, it looks cheap and gives the impression that your practice isn’t making much of a […]

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3 Things You Can Do Today To Improve Marketing For Your Practice

Whether yours is a new orthodontic practice or an older one that is trying to bring in new patients, marketing can be stressful. Stress can intensify when it comes to marketing for a specific business such as your orthodontic practice since you have such a specific target audience. Remember, though, that while you have a […]

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How Creating Patient Personas Can Help Orthodontic Marketing Efforts

As an orthodontist, you interact with people every day. Many of your patients are children, and you get to witness them grow into well-adjusted adults with well-adjusted smiles. You also get to know their parents, and in many ways, you get a unique view into their hopes, dreams, and fears. Did you know that you […]

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3 Tips for Tracking the Success and Impact of Your Orthodontic Marketing

Marketing an orthodontic practice isn’t cheap, and you want to know that you are making a good return on your investment. Yet that’s often easier said than done: how can you be sure that your orthodontic marketing is translating into actual profits? Tracking the impact of your marketing is a necessary part of running a […]

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Boost Your Marketing Materials with DIY Professional-Quality Before and After Photos

Every patient who gets braces spends a lot of time imagining what their new smile will look like when they are finally off. The “after” element is perhaps the most crucial part of orthodontia, and it’s something that you should certainly take into account with your marketing materials. With the content and the images you […]

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Marketing to Moms

As an orthodontist, it’s likely that a large majority of your patient base falls between the ages of 8 to 16 years old. After all, one of the most effective times to complete orthodontic work is while the teeth are still changing throughout childhood and teenage years. But even though you have a large number […]

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Social Media and Your Orthodontic Practice: Engaging Your Audience

In an earlier post, we talked about getting started with social media for your orthodontic practice. The next step, after you’ve chosen which social media channels to utilize and have set up your accounts, is to start using them! Many practices create these accounts with good intentions, but they never really leverage them in a […]

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Does Your Website Need a Refresh?

As an orthodontist, your website is like the digital version of your practice. It’s the first thing most patients will come in contact with before they ever walk through your door, and it’s important that your website gives them the same impression of your brand that your physical office does. Just like it’s important for […]

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