As an orthodontist, it’s likely that a large majority of your patient base falls between the ages of 8 to 16 years old. After all, one of the most effective times to complete orthodontic work is while the teeth are still changing throughout childhood and teenage years. But even though you have a large number […]

In an earlier post, we talked about getting started with social media for your orthodontic practice. The next step, after you’ve chosen which social media channels to utilize and have set up your accounts, is to start using them! Many practices create these accounts with good intentions, but they never really leverage them in a […]

As an orthodontist, your website is like the digital version of your practice. It’s the first thing most patients will come in contact with before they ever walk through your door, and it’s important that your website gives them the same impression of your brand that your physical office does. Just like it’s important for […]

The world of orthodontia has changed a lot in the past 10-15 years. An industry that previously only offered standard metal brackets and wires for straighter teeth, now gives patients the options of several different treatments – depending on their unique needs and preferences. Treatments like Invisalign, Fastbraces, Damon Clear braces, and even lingual braces, […]

Referral marketing is the lifeblood of any successful orthodontic practice. Like other dental specialists, your relationship with your current patients typically only lasts as long as their treatment does, and your practice relies on a constant inflow of new patients to remain profitable. Local dentists play a big role in this by referring patients to […]